Bosideng with Eileen Gu
Big Pictures recently had the opportunity to work with the fabulous Eileen Gu on a campaign for outdoor clothing brand, Bosideng.
At the 2026 Olympics in Milan-Cortina, Eileen added a Gold medal in the Womens’ Half Pipe and Silver medals in Big Air and Slopestyle to the two Golds and Silver she had already won at the Beijing Olympics.Impressively, she combines high level skiing with a career as an international super model and studying quantum physics at Stanford University.
The commercial was shot in New Zealand’s Southern Alps on locations near Queenstown for Prodigious Shanghai and Saatchi & Saatchi and was directed by Chonghu. Big Pictures also coordinated the stills shoot for LA based photographer, Sheen Wang.